Launch for the new youth drama SLiDE on FOX8. I design directed the project with Lead designer Leo Nguyen creating a fun frame by frame line sketches animation look. Short teasers were used to introduce the 5 SLiDE main characters and hint at their personality with animation. I designed the teasers for Luke and Eva. Eva often played the rebel tough girl but is also very creative - which I represented by having her crown of thorns blossom into roses. Luke is hiding a tragic past - here he is drowning in sadness. The SLiDE title was filmed in the underwater style of the main promo shoot. A very successful project that brought the show alot of attention and also won a lot of Promax awards for design, directing and audio. Directed by Karen Parr and Nicola Slack.
* 2012 Promax BDA World
BRONZE Art Direction and Design - ‘Slide’ Launch Campaign.
* 2011 Promax BDA ANZ
GOLD Most Outstanding Promo of the Year- FOX8 ‘Slide’ Launch